Why web standards matter!

Professional web folk share plenty of eye-rolling anecdotes about departure from best practice.  It’s one way to let off steam and retain sanity.   I don’t imagine this is unique to web designers and developers — I imagine shoe cobblers had their own, “OMG!” stories.  It was in this fine tradition of mutual “kvetching” that a [...]

SEO: Why you should care...a LOT!

1st Commandment of SEO: Know Thy Keywords!

Search Engine Optimization (SEO) is one of the newer marketing terms that has generated quite a bit of buzz lately.  However, it is one of those few jargony terms that actually refers to something of real substance.  The reality is quite simple and undisputed:   Those visitors [...]